Landing page creation
Landing page is a marketing tool in the form of pages on the Internet made for dragging potential clients
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Landing page is a marketing tool in the form of pages on the Internet made for dragging potential clients. As a rule, it is used as an additional sales channel. Main task here is conversion of incoming traffic into calls as a result of sales stimulation by a created landing page.
Reasons for landing page creation:
- call to action (leave contact information, download something, learn about a product);
- make a client to take an action (buy an item, order a service, subscriby, sign in);
- increase sales of a particular product (oversell)
What does Landing page include?
Representing information in infographic:
- Exclusive premium design;
- Convenient user interface;
- Handy admin panel;
- Reliable andfailover tool for customer capture;
Landing page development is a complex process that includes a number of specialists, especially business analyst, marketing expert, designer, developers, tester.
Project stages:
- Information aggregation and analysis;
- Terms of Reference creation;
- Interface projecting;
- Design development;
- "Cross-browsing";
- Programming;
- Testing;
- Launch of the Customer's hosting.
Landing page is an effective tool that works for you 24 hours a day. A landing page inspires your potential clients to perform the desired actions - to buy something or to subscribe.